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商品編號： 9-693-028 出版日期： 1992/10/09 作者姓名： Upton, David M.;Margolis, Joshua D. 商品類別： Operations management 商品規格： 22p 再版日期： 1996/09/23 地域： United States 產業： Restaurants and food service industry 個案年度： 1992 - 1992
商品敘述：
McDonald''s has over many years built an operating strategy based on consistency and quality through a limited product range. Competitive forces have drawn the company into a much wider variety of foods and services in order to maintain growth. Now, new competitors threaten to beat McDonald''s at its own, original game. In addition, McDonald''s faces unprecedented challenges in its environmental policy. The case teaches approaches and dangers arising from flexibility, and the identification of capabilities that support different types of flexibility. The integration of environmental concerns with operations strategy is also addressed.
涵蓋領域：
Growth strategy;Strategy execution;Diversity and inclusion;Quality control;Mergers and acquisitions;Operations strategy;Environmental sustainability;Competitive strategy
相關資料：
, (9-600-104), 14p, by Jonathan West;, (9-693-106), 14p, by David M. Upton
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